For people who run the business AND do the work
You're on a job.
A lead just messaged.
Kept already pinged you.
An instant alert for every enquiry, reminders at 24 hours, 48 hours and 3 days until you've replied, and invoices done in a minute. No CRM manual. No sales-team ceremony.
Alerts, reminders & invoices today · auto-replies to customers next
Tom V. · WhatsApp
new lead · 14:32
Saw your work on Instagram. Do you do full kitchen renovations?
📣 Kept → you: New lead! Tom wants a kitchen reno. Reply now to win the job.
alert sent to your inbox · 14:32 ✓✓
⚡ You knew in 3 seconds
even while tiling a bathroom
⏰ Reminders queued
in 24 h · then 48 h · then 3 days
the problem
Sound familiar?
“I lose half my leads because I forget to reply.”
“I reply too late and they already hired someone else.”
“CRMs are too complicated. I don't have a sales team — I AM the sales team.”
“I just want something simple that reminds me and follows up.”
Kept is the simple follow-up tool they keep asking for.
3 sec
from enquiry to an alert in your pocket — any hour, any day
3×
reminders until you've replied or closed the lead
0
leads forgotten in an unread inbox. Ever.
Firms that respond to a lead within an hour are ~7× more likely to qualify it than those that wait even sixty minutes. (Harvard Business Review)
how it works
Three things. Done automatically.
Capture every lead
Your website form and WhatsApp feed one inbox. Nothing rots in spam or an unread chat.
Get pinged, then chased
An instant alert with their message and number, then reminders at 24 h, 48 h and 3 days — until you reply or close it.
Close it and get paid
New → Contacted → Won → Lost. Then turn the won job into a clean invoice in under a minute.
features
Everything you need. Nothing you don't.
Instant new-lead alerts
The second someone enquires, their message and number land in your inbox — on a ladder, in traffic, or asleep.
Relentless reminders
24 h / 48 h / 3 d by default. Kept keeps nudging you until every lead is replied to or closed — never lets you forget.
Invoices in a minute
Client, a few line items, done. Auto-numbered, VAT handled, discounts, paid-tracking, print-ready PDFs.
Get paid on time
Kept flags overdue invoices and hands you a one-click chase email — money in, awkward phone calls out.
Four-column pipeline
New → Contacted → Won → Lost. That's the whole methodology. Learn it in nine seconds.
One-click reply & call
Open a prefilled reply from your templates or dial the lead — Kept marks them contacted for you.
Quotes that become invoices
Send a quote, win the job, hit convert — it's an invoice. No retyping, ever.
No website? No problem
Kept hosts a mini-site for you — your services + a contact form at your own link. Or paste one snippet into any site you already have.
Appointments & calendar
Book a date on any lead, see your week at a glance, one click adds it to Google or Apple Calendar.
Insights & revenue analytics
Lead trend, win rate by source, monthly revenue from paid invoices, and a Monday digest email.
Auto-replies and follow-ups to your customers (email, WhatsApp, SMS) are coming soon — in this version Kept only ever messages you. Try the free invoice generator right now, no account needed.
versus the heavyweights
It's not a CRM.
That's the point.
HubSpot, Zoho and Pipedrive are brilliant — for sales teams with managers, quotas and onboarding weeks. You mow lawns, fix boilers, shoot weddings. You need leads answered and followed up. That's all Kept does, and it does it relentlessly.
- ✓Set up in 10 minutes, not 10 meetings
- ✓Zero required fields, zero “deal stages” to configure
- ✓One screen you'll actually open every day
| kept | Typical CRM | |
|---|---|---|
| Time to first follow-up | Instant | After you build workflows |
| Setup | ~10 minutes | Days to weeks |
| Made for | One busy owner | Sales teams |
| Monthly cost | From €9 | €50–€800+ |
pricing
Honest pricing for one-person businesses
Every plan includes unlimited leads, unlimited invoicesand the full reminder engine. No per-seat pricing — there's one of you.
Solo
The essentials, forever simple.
€9 /month
- ✓Hosted lead page + website form capture
- ✓Instant alerts, reminders + snooze
- ✓One-click reply & call buttons
- ✓Appointments with calendar export
- ✓Unlimited invoices, PDFs & duplicates
- ✓Pipeline, win rate & 14-day trend
Standard
Run it exactly your way.
€29 /month
- ✓Everything in Solo
- ✓Quotes — convert to invoice when won
- ✓Custom reminder sequence & reply templates
- ✓Customisable lead page (tagline & services)
- ✓Private lead notes, lead & invoice CSV
- ✓Lead source insights & win rates
Pro
Know your numbers. Get paid.
€49 /month
- ✓Everything in Standard
- ✓Overdue invoice alerts + one-click chase
- ✓Monthly revenue analytics
- ✓Quarterly VAT / tax summary
- ✓Monday weekly digest email
- ✓Priority support + first access to auto-replies, WhatsApp & SMS
3-day free trial on every plan · cancel anytime · no card to start
The next lead that messages you will never slip through.
Even if you're elbow-deep in a job. That's the whole product.